Thursday, 9 December 2010

Renegade: Unique Selling Point

The USP of my magazine, Renegade, is that it delivers weekly metal and classic metal-specific news and interviews, rather than monthly. The only weekly rock-centric magazine I am aware of is Kerrang! which tends only to cater for the more popular tastes on the rock music scene – the current trend seems to be bands such as Paramore, My Chemical Romance and 30 Seconds to Mars, and Kerrang! follows this trend. I think that there is a market for a weekly metal magazine, as Metal Hammer is only published monthly, and so, some of the news in particular may end up being outdated by the time it is on stands. I also feel as though those interested in this genre of music could benefit from a magazine that is much more specific.